Amid a global energy crisis, Grundfos faced a challenge: more than 200 million outdated circulator pumps worldwide were wasting enormous amounts of energy in private homes. Our goal was to make this hidden problem visible and inspire homeowners and people in charge for this transformation to act.

As Art Director, I shaped the campaign’s digital expression. An engaging concept fuelled by a social media strategy and a landing page that turns a hidden opportunity into an accessible story. Together, the visuals and digital storytelling transformed a complex challenge into a compelling narrative of possibility, 200 million chances to save energy. The out put also resultet in reports that was send directly too people in charge on the sustainable transformation.

With Grundfos CEO, Morten Bach as the key part of the campaign taking the role as a Though Leader within the Energy Efficiency sector, trying to call for action towards the European politicians. To make them rethink the way we think about reducing energy consumption in the future.

To highlight the low hanging fruits within energy consumption, we created social post with relatable everyday energy-consuming devices. Together with the big picture, to show how big an impact even the small changes can have.

A report and a one-pager with the facts was send to politicians and people with the power to change the narrative as part of the campaign. This made sense with Morten Bach's influence through Linkedin and building his character as a Thought Leader.