Concept Development, Art Direction & Copywriting
We’re tired. Tired of flawless food photos, symmetrical garnishes, and meals made to impress strangers more than ourselves. This book is the antidote. A celebration of the chaotic, the ugly, the gloriously wrong. Each dish comes with a name as absurd as its method, because food should make you laugh before it makes you full.
We’ve given you the ingredients, but not the measurements. Because rules are for baking, and this isn’t that. The art direction? As raw and unfiltered as the recipes. Think outsider art meets microwave manual, bold, weird, and wonderfully off.
Dårlig Mad – Svært at Lave flips the script. It’s not about being good, it’s about being free. Bon appétit, or don’t. We’re not your parents.
Concept Development, Art Direction & Copywriting
We’re tired. Tired of flawless food photos, symmetrical garnishes, and meals made to impress strangers more than ourselves. This book is the antidote. A celebration of the chaotic, the ugly, the gloriously wrong. Each dish comes with a name as absurd as its method, because food should make you laugh before it makes you full.
We’ve given you the ingredients, but not the measurements. Because rules are for baking, and this isn’t that. The art direction? As raw and unfiltered as the recipes. Think outsider art meets microwave manual, bold, weird, and wonderfully off.
Dårlig Mad – Svært at Lave flips the script. It’s not about being good, it’s about being free. Bon appétit, or don’t. We’re not your parents.