The challenge was to get men aged 18 to 35 to check their testicles regularly, without making the subject feel clinical or intimidating.

Check. Roll. Familiarize. Repeat. We turned self-checking into a simple four-step routine designed to become a habit. A direct visual identity and straightforward language made an awkward subject easier to approach, remember and repeat.

The concept was developed across identity, guidance and campaign communication. Shortlisted, YCCA Design.