Role: Concept Development, Art Direction, AI Direction
For the launch of Oticon Reveal, the challenge was to turn a highly technical story about hearing into something clear, human and visually engaging.
The main film was shot in a 360 studio, while the surrounding environments were created with AI. This allowed us to build highly specific situations and transitions without tying the story to a recognisable location. The visual world was then extended into a series of social films and product-focused snippets, creating a consistent campaign system across the launch. As AI video was still developing throughout production, the workflow evolved with the technology, combining AI-generated environments with traditional filmmaking and compositing.
AI-generated material was used across both the main film and social content. Several scenes also had to work as static key visuals for print, raising the quality requirements across the entire production.
Role: Concept Development, Art Direction, AI Direction
For the launch of Oticon Reveal, the challenge was to turn a highly technical story about hearing into something clear, human and visually engaging.
The main film was shot in a 360 studio, while the surrounding environments were created with AI. This allowed us to build highly specific situations and transitions without tying the story to a recognisable location. The visual world was then extended into a series of social films and product-focused snippets, creating a consistent campaign system across the launch. As AI video was still developing throughout production, the workflow evolved with the technology, combining AI-generated environments with traditional filmmaking and compositing.
AI-generated material was used across both the main film and social content. Several scenes also had to work as static key visuals for print, raising the quality requirements across the entire production.